July 15th, 2010 by Erik Paul under Business, Design, Informational. No Comments.
There’s a time and place for everything and thus was the case for Little Creek Casino Resort’s logo in their most recent outdoor advertising campaign. As with any business, the logo will always be an ongoing topic of discussion as to placement and size in advertisements. This is a good discussion to continuously have for the business’s sake and the public’s sake. If a logo is too often “overstated” it can overpower the message and take away from the effectiveness… the same being true if a logo is too small, then the message may have no impact or might lack context. For many years Little Creek has delicately wrestled with this logo-to-message balance and finally decided it was time to go for the bold with a “logo message.” By definition “logo message” is a bit of a paradox as that really is not a message, so many industry buffs and advertisers will call this style of advertising “logo branding”… which is just that; placing a business’s logo onto as much media as possible and immersing that media into as much of the target market as possible. Recognition and acknowledgement… be it through conscious reception or subliminal absorption, the public becomes better informed of a business’s presence. With all the bold messaging Little Creek has continuously posted in their outdoor media campaigns, their logo was not the star performer until now. In outdoor advertising, the bigger an element is, the bolder that element is, and when Little Creek asked that I design this campaign with the logo as the forerunner, I made sure it was the biggest element. To add a visual splash of just one of their many gaming, lodging, dining and entertainment amenities, Black Jack seemed like a quick read as to them being the winning casino that they are [Voted the South Sound's Best Casino five years in a row]. If you’re thinking it’s time to brand your logo on a broad reaching outdoor campaign or through various formats of personal print or online advertising, please contact me, Erik Eikenberry at Erik Paul Artistic Communication… and let’s get started today!
PLEASE NOTE: The above images are “proof of performance” photos provided by Clear Channel Outdoor and are intended to show that the client’s advertisement has been posted on the specific medium. The media is not photographed for graphic designers to use as portfolio pieces such as I am doing here on my blog [meaning I have the right use these images, but they were not shot with the intention of being a "great" photo].
Tags:advertisements, Advertising, Billboard, black jack, branding, Bulletin, Bus, Campaign, dining, entertainment, Erik Eikenberry, Erik Paul Artistic Communication, gaming, general message, graphic design, Lacey, Lewis County, Little Creek Casino Resort, lodging, Logo, Mason County, media, Olympia, online advertising, Outdoor, Print, South Sound, target market, Thurston County, Tumwater, Voted Best.
March 24th, 2010 by Erik Paul under Business, Design, Informational. No Comments.
If you’re not a local in the South Sound you probably aren’t aware that every year we get a chance to vote for our favorite business establishments in the area. The Olympian hosts this competition via online polls or people can physically drop off ballot cards. It’s a big event and a big deal because practically every category of business you can imagine is on the ballot… and the one category that had my full attention was for “Best Casino!” If you follow my blog much you won’t be wondering why… Little Creek Casino Resort (or The Creek) is one of my clients I provide graphic design and print advertising for. So, very anxiously I waited on pins and needles for the results… and as you can see… THEY WON! Not just Best Casino but Best Hotel, Best Buffet and Best Place To Dance! Out of all the local casinos to contend with such as Red Wind, Lucky Eagle and Hawks Prairie (just to name a few), Little Creek has some good competition… but, for every person that voted in the South Sound, those people felt Little Creek is “The Best!” As excited as I am, I am not surprised… this is Little Creek’s fifth consecutive year of being voted the South Sound’s Best Casino. Ironically, or coincidentally, I’ve worked on their account for just over five years. Sure I’d love to think their advertisements and graphic design might play some roll in their success as being “The Best,” but anyone who has been to Little Creek has surely been impressed by their massive size, beautiful architecture, friendly staff, one of their five restaurants, their giant event center that hosts huge name concerts, upscale hotel rooms fit for royalty or most of all, their gaming floor! True gamers know that the newest and largest selection of slots and table games are always growing at The Creek. If you have graphic design or advertising needs and hope to be voted one of the South Sound’s “Best” businesses in the near future, please contact me… and let’s get started today!
“Voted Best” Backpage Ad – Graphic Design by Erik Eikenberry
Tags:Advertising, Best Buffet, Best Casino, Best Hotel, Best of South Sound, Best Place To Dance, Erik Eikenberry, five consecutive years, graphic design, Little Creek Casino Resort, Shelton, Voted Best.
