August 31st, 2010 by Erik Paul under Business, Design. No Comments.
I often wonder who doesn’t have an email address nowadays that’s under the age of 60… or even 70. With so many free email accounts available to anyone with a keyboard and an internet connection; it’s hard to imagine who doesn’t have their own email address. Even people who are social media maniacs that live on Facebook or Twitter need an email address to set up their social media accounts. It’s even hard to imagine a place of business not providing an email address to any employee that sits behind a computer. So I’m going to rally that pretty much everyone under the age of 60 is e-accessible. These people are an online audience captivated by their inbox and primed to be informed about the benefits your business can provide… which is a great reason to send out e-blasts. E-blast is just a buzzed-up word for e-newsletters or e-promos… and if you’re not sure what an e-newsletter is; it’s a medium that will narrate the message or messages your business needs to “tell” your target market and it’s emailed directly into their inbox. This is how many businesses, large and small, are taking advantage of online marketing… mainly because the medium itself is free and it’s extremely fast. Little Creek Casino Resort has been utilizing online marketing for many years as they know it is an effective way to introduce promotions, events, updates and put offers directly into their patron’s inbox and right into their hands. The thumbnail to the right will link you to the actual e-newsletter that blasts right into inboxes. If your business isn’t sending out e-blasts; now is as good a time as any to consider the potential contact and response you can receive with the click of a button. If you’d like to discuss ways your business can advertise directly into inboxes, please contact me, Erik Eikenberry… and let’s get started today!
Tags:accessible, Advertise, audience, computer, direct, e-blasts, e-newsletters, e-promos, email, email address, Erik Eikenberry, events, facebook, free email accounts, inbox, internet connection, keyboard, Little Creek Casino Resort, online, online marketing, promotions, Social Media, target market, twitter.
July 15th, 2010 by Erik Paul under Business, Design, Informational. No Comments.
There’s a time and place for everything and thus was the case for Little Creek Casino Resort’s logo in their most recent outdoor advertising campaign. As with any business, the logo will always be an ongoing topic of discussion as to placement and size in advertisements. This is a good discussion to continuously have for the business’s sake and the public’s sake. If a logo is too often “overstated” it can overpower the message and take away from the effectiveness… the same being true if a logo is too small, then the message may have no impact or might lack context. For many years Little Creek has delicately wrestled with this logo-to-message balance and finally decided it was time to go for the bold with a “logo message.” By definition “logo message” is a bit of a paradox as that really is not a message, so many industry buffs and advertisers will call this style of advertising “logo branding”… which is just that; placing a business’s logo onto as much media as possible and immersing that media into as much of the target market as possible. Recognition and acknowledgement… be it through conscious reception or subliminal absorption, the public becomes better informed of a business’s presence. With all the bold messaging Little Creek has continuously posted in their outdoor media campaigns, their logo was not the star performer until now. In outdoor advertising, the bigger an element is, the bolder that element is, and when Little Creek asked that I design this campaign with the logo as the forerunner, I made sure it was the biggest element. To add a visual splash of just one of their many gaming, lodging, dining and entertainment amenities, Black Jack seemed like a quick read as to them being the winning casino that they are [Voted the South Sound's Best Casino five years in a row]. If you’re thinking it’s time to brand your logo on a broad reaching outdoor campaign or through various formats of personal print or online advertising, please contact me, Erik Eikenberry at Erik Paul Artistic Communication… and let’s get started today!
PLEASE NOTE: The above images are “proof of performance” photos provided by Clear Channel Outdoor and are intended to show that the client’s advertisement has been posted on the specific medium. The media is not photographed for graphic designers to use as portfolio pieces such as I am doing here on my blog [meaning I have the right use these images, but they were not shot with the intention of being a "great" photo].
Tags:advertisements, Advertising, Billboard, black jack, branding, Bulletin, Bus, Campaign, dining, entertainment, Erik Eikenberry, Erik Paul Artistic Communication, gaming, general message, graphic design, Lacey, Lewis County, Little Creek Casino Resort, lodging, Logo, Mason County, media, Olympia, online advertising, Outdoor, Print, South Sound, target market, Thurston County, Tumwater, Voted Best.
