There’s a time and place for everything and thus was the case for Little Creek Casino Resort’s logo in their most recent outdoor advertising campaign. As with any business, the logo will always be an ongoing topic of discussion as to placement and size in advertisements. This is a good discussion to continuously have for the business’s sake and the public’s sake. If a logo is too often “overstated” it can overpower the message and take away from the effectiveness… the same being true if a logo is too small, then the message may have no impact or might lack context. For many years Little Creek has delicately wrestled with this logo-to-message balance and finally decided it was time to go for the bold with a “logo message.” By definition “logo message” is a bit of a paradox as that really is not a message, so many industry buffs and advertisers will call this style of advertising “logo branding”… which is just that; placing a business’s logo onto as much media as possible and immersing that media into as much of the target market as possible. Recognition and acknowledgement… be it through conscious reception or subliminal absorption, the public becomes better informed of a business’s presence. With all the bold messaging Little Creek has continuously posted in their outdoor media campaigns, their logo was not the star performer until now. In outdoor advertising, the bigger an element is, the bolder that element is, and when Little Creek asked that I design this campaign with the logo as the forerunner, I made sure it was the biggest element. To add a visual splash of just one of their many gaming, lodging, dining and entertainment amenities, Black Jack seemed like a quick read as to them being the winning casino that they are [Voted the South Sound's Best Casino five years in a row]. If you’re thinking it’s time to brand your logo on a broad reaching outdoor campaign or through various formats of personal print or online advertising, please contact me, Erik Eikenberry at Erik Paul Artistic Communication… and let’s get started today!
PLEASE NOTE:The above images are “proof of performance” photos provided by Clear Channel Outdoor and are intended to show that the client’s advertisement has been posted on the specific medium. The media is not photographed for graphic designers to use as portfolio pieces such as I am doing here on my blog [meaning I have the right use these images, but they were not shot with the intention of being a "great" photo].
For quite some time Little Creek Casino Resort has sent their direct mail as an all inclusive, all-in-one printed piece; carrying the recipient’s rewards, property events, entertainment, promotions, and as well, an informative letter from their head of marketing. As these times have told, this is an economy in which efficiency must rule resources with reason, and so it is… Little Creek is taking their direct mail to a more efficient, and resourceful, level. Now Players Club members will receive their monthly rewards perforated to the marketing letter on the property’s custom letterhead. This will make implementing the variable data tiers much more streamline for distribution and delivery. This will also create more levels of tiered recipients which means a wider variety of rewards to offer. In order to advertise their events and promotions, they have chosen to create a 2-panel brochure on a gloss coated, 80# cover stock that fits easily into a #10 envelope. Economical in printing with its lighter weight and mailing versatility, but more importantly, this piece is more convenient for patrons to carry with them. As well they can post it easily on bulletin boards and refrigerators as a reminder for upcoming event dates. This 2-panel brochure, which is affectionately being called the monthly insert, is a great benefit to Little Creek as now they will be able to traverse across the entire property as handouts and departments outside of Marketing can mail them out. If you’d like to discuss ways to impact your target audience or existing clientele through affordable and resourceful methods of advertising, please contact me… and let’s get started today!
I couldn’t resist sharing some of the steps taken to achieve the below photo for Capital Medical Center’s Obstetrics Gynecology Department advertisement for December. Watch my video blog post above to see how photoshop is truly a photographer’s best friend (next to their camera). Click on the below photo to view the final, printed image in better detail and higher resolution. If you are in need of photography or photoshop services, or would like to learn how you can create informative v-blogs for your business, please contact me… and let’s get started today!
Click the above image to enlarge – Photography by Erik Eikenberry for Capital Medical Center
