Tag Archives: entertainment
July 15th, 2010 by Erik Paul under Business, Design, Informational. No Comments.
There’s a time and place for everything and thus was the case for Little Creek Casino Resort’s logo in their most recent outdoor advertising campaign. As with any business, the logo will always be an ongoing topic of discussion as to placement and size in advertisements. This is a good discussion to continuously have for the business’s sake and the public’s sake. If a logo is too often “overstated” it can overpower the message and take away from the effectiveness… the same being true if a logo is too small, then the message may have no impact or might lack context. For many years Little Creek has delicately wrestled with this logo-to-message balance and finally decided it was time to go for the bold with a “logo message.” By definition “logo message” is a bit of a paradox as that really is not a message, so many industry buffs and advertisers will call this style of advertising “logo branding”… which is just that; placing a business’s logo onto as much media as possible and immersing that media into as much of the target market as possible. Recognition and acknowledgement… be it through conscious reception or subliminal absorption, the public becomes better informed of a business’s presence. With all the bold messaging Little Creek has continuously posted in their outdoor media campaigns, their logo was not the star performer until now. In outdoor advertising, the bigger an element is, the bolder that element is, and when Little Creek asked that I design this campaign with the logo as the forerunner, I made sure it was the biggest element. To add a visual splash of just one of their many gaming, lodging, dining and entertainment amenities, Black Jack seemed like a quick read as to them being the winning casino that they are [Voted the South Sound's Best Casino five years in a row]. If you’re thinking it’s time to brand your logo on a broad reaching outdoor campaign or through various formats of personal print or online advertising, please contact me, Erik Eikenberry at Erik Paul Artistic Communication… and let’s get started today!
PLEASE NOTE: The above images are “proof of performance” photos provided by Clear Channel Outdoor and are intended to show that the client’s advertisement has been posted on the specific medium. The media is not photographed for graphic designers to use as portfolio pieces such as I am doing here on my blog [meaning I have the right use these images, but they were not shot with the intention of being a "great" photo].
Tags:advertisements, Advertising, Billboard, black jack, branding, Bulletin, Bus, Campaign, dining, entertainment, Erik Eikenberry, Erik Paul Artistic Communication, gaming, general message, graphic design, Lacey, Lewis County, Little Creek Casino Resort, lodging, Logo, Mason County, media, Olympia, online advertising, Outdoor, Print, South Sound, target market, Thurston County, Tumwater, Voted Best.
June 14th, 2010 by Erik Paul under Business, Design. No Comments.
If you can remember when the newly remodeled Starlight opened for New Years Eve 2007 at Little Creek Casino Resort, then you can most likely remember the previous design of its predecessor, the Starlight Lounge. Starlight was a huge step up in style and size compared to the previous floor plan. The older layout was relatively small and had a stage elevated above the bar that would allow for a single performer or a very small band to entertain what was a small audience by capacity. When the new Starlight opened it had twice the room as the older lounge and came with a stage that doubled in size. It went from a dark, retro-lounge to a neon, sporty-lounge that became much lighter and warm. One feature that was very unique to the remodeled architecture was that there wasn’t much of a ceiling… just a huge open space that created a balcony around the perimeter of Starlight and gave way to viewing the slot machines from below, and the entertainment from above. As Little Creek’s property is always growing and expanding to accommodate for so many devoted patrons and daily newcomers, once again Starlight has taken another transformation… the open area which I think could be called a large, stylish hole in the ceiling has been covered up. Now the slot players overhead won’t be drowned out by the live music and the performers won’t have their act synchronized with all the jackpot bells and whistles. So what’s with the bright light below? When Starlight opened on New Years Eve 2007, I was the privileged designer who was asked to design the new logo. It was simple, yet elegant as requested. Now with the renewed appearance of Starlight on the inside, I felt it was appropriate to give Starlight’s logo a brighter appearance on the outside for some of their upcoming promotions and advertisements. If you’re interested about brightening up your logo, not necessarily with light, but excited for a fresh, new design and some tasteful pizzaz to give your logo more life, then please contact me, Erik Eikenberry… and let’s get started today!
Starlight Logo Designed by Erik Eikenberry
Tags:architecture, Design, Designer, entertainment, Erik Eikenberry, graphic design, Lacey, Little Creek Casino Resort, Logo, logo design, lounge, Olympia, performer, remodel, Shelton, Starlight, Tumwater.
May 29th, 2010 by Erik Paul under Business, Design, Informational. No Comments.
If you’re asking yourself “banjo” and “bluegrass” by Steve Martin? THE Steve Martin? I have to admit, I’m just as surprised! The man who is immortalized as one of my favorite actors from his movies The Jerk, The Man With Two Brains, Three Amigos and Planes, Trains & Automobiles, is now a touring musician who picks a mean banjo. I listened to his songs here because I had to hear it to believe it… and, though I’ve never really embraced the banjo as the lead instrument to my choice of groovy tunes, he sounds like he has found his niche as he’s really good! And he has a great voice too! He still brings some humor into his lyrics, but from what I heard, his focus seems to be more on the instrumental vibe than vocal messaging. So where do I come into this twist of Steve Martin? On June 18th he’s bringing his five string style, along with the Steep Canyon Rangers, to Little Creek Casino Resort’s Skookum Creek Event Center… and I was very tickled to be asked to pluck away at his outdoor advertising media campaign. If you’re wondering where the image of Steve Martin is, we felt that once again, our hand model was appropriate to hold that message in front of the public eye all around Thurston, Mason and Lewis County… kind of reminiscent to the visual style of Power To The Player and the Peter Frampton outdoor campaigns. If you have an unknown talent that you feel is surprisingly good and should be in the public eye with effective advertising and impacting graphic design, please contact me… and let’s get started today!
Tags:Advertising, banjo, Billboard, billboards, bluegrass, Bulletin, Bus, Campaign, concert, entertainment, Erik Eikenberry, graphic design, Lacey, Lewis County, Little Creek Casino Resort, live performance, Mason County, media, Olympia, Outdoor, Steep Canyon Rangers, Steve Martin, Thurston County, Tumwater.
May 10th, 2010 by Erik Paul under Business, Design, Informational. No Comments.
You know the name, you’ve grooved to his music, now see him live in the Skookum Creek Event Center! Peter Frampton, master of the talk box guitar effect – rockin’ the house at Little Creek Casino Resort May 21st, 2010! Now when you drive around the South Sound, you’ll also know his billboards and bus ads with his soon-to-arrive jammin’ concert message I was very fortunate and excited to design. You can’t miss their bright red beaconing message and you won’t want to miss this rare opportunity to see Peter Frampton’s musical genius and instrumental diversity! His hits includes songs such as “Breaking All the Rules”, “Show Me the Way”, “Baby, I Love Your Way”, “Do You Feel Like We Do”, and “I’m in You”. He has also appeared as himself in the television shows The Simpsons, The Colbert Report and Family Guy. So what happened to the Power To The Player campaign I’ve been talking so much about? Such as it is, all good things must come to an end, but we were lucky enough to have the “hand model” return for another appearance to flaunt Peter Frampton’s guitar in this multi-county outdoor campaign. I’ve even heard a rumor we might be lucky enough to have this “hand model” make another five-finger gesture once again for the upcoming Steve Martin outdoor campaign coming very soon! If you’re looking for signs from above as to when and where to advertise, billboards (and bus ads) just might be those signs. To discuss further ways to get your rockin’ business seen around town and all over the county, please contact me… and let’s get started today!
Peter Frampton Outdoor Advertising Graphic Design by Erik Eikenberry (all above media)
Tags:Advertising, Billboard, Bulletin, Bus, concert, entertainment, Erik Eikenberry, Erik Paul Artistic Communication, graphic design, Lacey, Lewis County, Little Creek Casino Resort, Mason County, Olympia, Outdoor, Peter Frampton, Skookum Creek Event Center, Steve Martin, Thurston County, Tumwater.
