I often wonder who doesn’t have an email address nowadays that’s under the age of 60… or even 70. With so many free email accounts available to anyone with a keyboard and an internet connection; it’s hard to imagine who doesn’t have their own email address. Even people who are social media maniacs that live on Facebook or Twitter need an email address to set up their social media accounts. It’s even hard to imagine a place of business not providing an email address to any employee that sits behind a computer. So I’m going to rally that pretty much everyone under the age of 60 is e-accessible. These people are an online audience captivated by their inbox and primed to be informed about the benefits your business can provide…which is a great reason to send out e-blasts. E-blast is just a buzzed-up word for e-newsletters or e-promos… and if you’re not sure what an e-newsletter is; it’s a medium that will narrate the message or messages your business needs to “tell” your target market and it’s emailed directly into their inbox. This is how many businesses, large and small, are taking advantage of online marketing… mainly because the medium itself is free and it’s extremely fast. Little Creek Casino Resort has been utilizing online marketing for many years as they know it is an effective way to introduce promotions, events, updates and put offers directly into their patron’s inbox and right into their hands. The thumbnail to the right will link you to the actual e-newsletter that blasts right into inboxes. If your business isn’t sending out e-blasts; now is as good a time as any to consider the potential contact and response you can receive with the click of a button. If you’d like to discuss ways your business can advertise directly into inboxes, please contact me, Erik Eikenberry… and let’s get started today!
November is almost over, but there’s still time to enjoy your November Rewards Offers if you’re a Players Club member at Little Creek. Like previous months, Players Club member’s have enjoyed the benefits of their membership status with free play, discounted lodging, free dining or entertainment privileges. As an advertising advocate of direct mail and e-newsletters, I find it hard to distinguish which of the two I believe carries more absorbable information, then translated into results. It’s obvious both are powerful mediums! Currently Little Creek mails both out as a partnership… you will receive the direct mail piece and the e-newsletter (as long as a valid email address has been provided). November’s direct mail piece was packed with information, promotions and a warmly written letter by Little Creek’s Marketing Manager, Brandi Peters. The mail piece gave tiered offers of free play (exclusively available through direct mail), as well as a calendar of events and perforated ads. The e-newsletter delivered a list of events and promotions also, but it carried with it an exclusive hotel stay offer, only available through the emailed e-newsletter. The e-newsletter and the direct mail piece have very similar functions and both serve their purpose very well, to the casino and their patrons. Both mediums are effective. If you’d like to discuss ways to serve your clients or customers better through direct mail or e-newsletters, or both, please contact me… and let’s get started today!
Email Extra Rewards (e-newsletter) and Direct Mail Piece – Designed by Erik Eikenberry
October is the second month this year Little Creek Casino Resort continues with their Email Extra Rewards program. This exclusive e-newsletter launched into inboxes last month proving to be an effective means to satisfy loyal patrons with their Players Club reward offer via email. As well as instantly receiving their offer, they are immediately informed of all the exciting entertainment and events coming to Little Creek… able to click on any promotion or event and link right to the Casino’s website. E-blasts have proven to be a very effective medium for Little Creek regarding messaging, now these e-blasts are proving to be an excellent way to distribute reward offers. The Email Extra Rewards program has shown itself worthy of inbox blasting, but Little Creek also continues their long standing tradition of sending out their monthly direct mail piece via snail mail as a way of showing their gratitude to established members. This three panel piece arrives in mail boxes tri-folded to 9″w x 6″h and unfolds to reveal a 9″w x 18″h info and event-packed brochure… complete with their monthly calendar, letter and perforated “tear-off” rewards. These direct mail pieces are sent to their Players Club Members that continually enjoy all the amenities, entertainment and gaming fun the Casino has to offer… and in return, Little Creek sends these mailers as their way of saying thank you!
Press play above to see how this three panel piece vertically folds. I created this low resolution, animated sequence to demonstrate how Little Creek’s monthly direct mail pieces function. If you’re interest in seeing the overall design in a high resolution, flat print proof: click here. If you’re interested to learn how to effectively send promotions and offers to your clients with direct mail or e-blasts… or both, please contact me… and let’s get started today!
I often wonder who doesn’t have an email address nowadays that’s under the age of 60… or even 70. With so many free email accounts available to anyone with a keyboard and an internet connection; it’s hard to imagine who doesn’t have their own email address. Even people who are social media maniacs that live on Facebook or Twitter need an email address to set up their social media accounts. It’s even hard to imagine a place of business not providing an email address to any employee that sits behind a computer. So I’m going to rally that pretty much everyone under the age of 60 is e-accessible. These people are an online audience captivated by their inbox and primed to be informed about the benefits your business can provide… which is a great reason to send out e-blasts. E-blast is just a buzzed-up word for e-newsletters or e-promos… and if you’re not sure what an e-newsletter is; it’s a medium that will narrate the message or messages your business needs to “tell” your target market and it’s emailed directly into their inbox. This is how many businesses, large and small, are taking advantage of online marketing… mainly because the medium itself is free and it’s extremely fast. Little Creek Casino Resort has been utilizing online marketing for many years as they know it is an effective way to introduce promotions, events, updates and put offers directly into their patron’s inbox and right into their hands. The thumbnail to the right will link you to the actual e-newsletter that blasts right into inboxes. If your business isn’t sending out e-blasts; now is as good a time as any to consider the potential contact and response you can receive with the click of a button. If you’d like to discuss ways your business can advertise directly into inboxes, please contact me, Erik Eikenberry… and let’s get started today!
