Direct Mail Asserts Monthly Inserts
December 12th, 2009 by Erik Paul under Business, Design. No Comments.
For quite some time Little Creek Casino Resort has sent their direct mail as an all inclusive, all-in-one printed piece; carrying the recipient’s rewards, property events, entertainment, promotions, and as well, an informative letter from their head of marketing. As these times have told, this is an economy in which efficiency must rule resources with reason, and so it is… Little Creek is taking their direct mail to a more efficient, and resourceful, level. Now Players Club members will receive their monthly rewards perforated to the marketing letter on the property’s custom letterhead. This will make implementing the variable data tiers much more streamline for distribution and delivery. This will also create more levels of tiered recipients which means a wider variety of rewards to offer. In order to advertise their events and promotions, they have chosen to create a 2-panel brochure on a gloss coated, 80# cover stock that fits easily into a #10 envelope. Economical in printing with its lighter weight and mailing versatility, but more importantly, this piece is more convenient for patrons to carry with them. As well they can post it easily on bulletin boards and refrigerators as a reminder for upcoming event dates. This 2-panel brochure, which is affectionately being called the monthly insert, is a great benefit to Little Creek as now they will be able to traverse across the entire property as handouts and departments outside of Marketing can mail them out. If you’d like to discuss ways to impact your target audience or existing clientele through affordable and resourceful methods of advertising, please contact me… and let’s get started today!
