Direct Mail Reflects E-Newsletter Results
November 20th, 2009 by Erik Eikenberry under Business, Design, Informational. No Comments.
November is almost over, but there’s still time to enjoy your November Rewards Offers if you’re a Players Club member at Little Creek. Like previous months, Players Club member’s have enjoyed the benefits of their membership status with free play, discounted lodging, free dining or entertainment privileges. As an advertising advocate of direct mail and e-newsletters, I find it hard to distinguish which of the two I believe carries more absorbable information, then translated into results. It’s obvious both are powerful mediums! Currently Little Creek mails both out as a partnership… you will receive the direct mail piece and the e-newsletter (as long as a valid email address has been provided). November’s direct mail piece was packed with information, promotions and a warmly written letter by Little Creek’s Marketing Manager, Brandi Peters. The mail piece gave tiered offers of free play (exclusively available through direct mail), as well as a calendar of events and perforated ads. The e-newsletter delivered a list of events and promotions also, but it carried with it an exclusive hotel stay offer, only available through the emailed e-newsletter. The e-newsletter and the direct mail piece have very similar functions and both serve their purpose very well, to the casino and their patrons. Both mediums are effective. If you’d like to discuss ways to serve your clients or customers better through direct mail or e-newsletters, or both, please contact me… and let’s get started today!
Email Extra Rewards (e-newsletter) and Direct Mail Piece – Designed by Erik Eikenberry
